How to plan for a successful website

Written By Vera Evans

On 08/01/2018

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website planningHow to Plan for a Successful Website

You’ve started a business and you are ready to tell the world you are here and how you can help them. You are now prepared for your own website to attract your customers, so where do you start…..?

This article is to help you ​plan for a successful website. It will reveal what I believe to be the crucial elements you need to know about if you are looking to build a website that is profitable.

What outcome do you want?

While this may not seem obvious to the new entrepreneur, this is really a vital component to your strategy. This is the place to start. By figuring out the website purpose, you clearly define what you want to achieve and how you want to achieve it, ie it’s objective. I’ve mentioned this previously in my article I want a website, where do I start and I have seen it mentioned in many other articles as well. Here is one such article that I found that confirmed what I had learnt during my entrepreneurial journey.

The first and most important thing to figure out when you start a business, is what kind of business it is and who are you going to serve, ie What is the Purpose of your website? Who is your ideal client, and what problem do you solve for them? The answer to this will help you work out where to lead site visitors to their desired solution.

After all, a website is not just about showcasing you and your business, it’s really all about your prospective clients and providing them with a solution to specific problem (need). It is an important marketing tool.

​Important questions for an effective websiteplan

​There are 4 questions you need to answer to create an effective website:​

  1. Who is the website being built for, who is the target audience?
  2. What is the problem they are trying to solve?
  3. How do you solve their problem?
  4. What do they need to do?

Figuring out these key elements will make creating a money-making website a lot easier as they will help attract your ideal clients to you.

Who is your target audience?

Knowing who your target audience is important for getting the correct message across. If you know who they are, what the do, where the work, what income bracket they are in, what they do in their leisure time, what kind of problems so they have, then you will understand what your audience’s challenges. When you understand this you can then offer a solution in words that your audience relates to and understands. It builds rapport with your audience and is the beginning of your relationship with them.

What is their problem?

When you understand your audience’s exact problem/s, it makes it easier for you to offer appropriate solutions. What are the solutions people are looking for? Do they want to overcome their fear of public speaking? Or maybe they want a website on a shoestring budget. Clearly articulate what problem is being addressed and then go on to show visitors how you can solve it for them.

How do you solve their problem?

Here you need to clearly state how you solve their problem. It must be simple and action oriented. An example is to sign up for a free cheat sheet that provides tips or hacks that can be instantly applied to solve their specific problem.

​Avoid long explanations and lots of text. People ignore these. They want short sharp answers that they can find quickly and easily. The easier you make it for them, the more likely they will take the desired action.

What does your audience need to do on your site?

Your homepage should be simple and uncluttered. It must be easy for your visitors to understand what action you want them to take. It must also be very clear what action you want your visitor to take. For example, Buy Now, or Learn More. This is known as a Call To Action (CTA). Having a CTA above the fold and in a prominent location makes it clear what action a visitor can take.

clear path

Design and placing of elements assist in this area. Strategic placing of certain elements in certain locations helps the visitors to take the actions you want them to take. Remember, technology (ie your website) is only a tool, and it can only perform based on how you use it. If you are clear on its purpose before you build it, and the path you wish your prospects to take, building it will be easy, as you will know who you are addressing, what problem you are solving and how you can help your them.

​Another consideration is the type of website. Is it an ecommerce site, a brochure type site, a course/membership platform? Or is it a blog to share useful resources in a certain field? Whatever the answer is, it needs to match to all of the above if it is to be successful.

​Naturally, as is often usual, there are bound to be some overlaps of the types of websites, and that is quite ok. Just be aware of the overlaps and how each one has a specific objective. Make sure your website meets your business objectives.

How do I get a website?

Once you have completed this first step, you are ready to find the right person to design your website.

​Get in touch today if you would like us to assist you with your website design!